Lulu has launched its new Lulus collection of dress-inspired dresses, inspired by the life of one of the world’s greatest entertainers, Lulus singer Lulu.
The lulus collection, which will launch at select stores in the U.K., is a collection of dresses that are inspired by Lulus’ music videos and feature a variety of different prints.
The dresses range from cute to outrageous, and all feature a lulu theme, including the lulus theme.
“When Lulus started out, we had just a single singer, but when we started working with a designer to make it more like the band, it started to take off,” said Lulu co-founder and CEO, Kim Harrison.
“And when we wanted to create a collection that we could wear in our lives, it was an easy choice.”
Lulus launched in 2016, and now has over 70 million followers on Instagram.
The company has also released a video of the band performing their latest song, “Disco Inferno,” which you can watch below.
The Lulus Lulu Collection, available in a variety tote bags, hoodies, tops and more, is available now for $129.99 and will be available for pre-order on March 1.